Our social media goddess at eFrog Press is back to share more channels for connecting with your readers. Do you YouTube? Learn why you should.
If you haven’t heard of YouTube, then you’re brand-new to the Web. YouTube is well-known video-sharing network, which hosts billions of videos and is a great place for you to share your book trailers and other related videos with your readers.
How YouTube Can Work for You
YouTube is also a great way to drive traffic to your website and is highly ranked with search engines so your presence on the video monster site can only help you gain exposure. Consider creating a book trailer as a marketing vehicle to share your book with fans.
Check out eFrog Press’s newest book trailer:
But authors can utilize YouTube beyond book trailers. Consider sharing an “about the author” video so readers can get to know you, a testimonial to your writing (from you or a devoted fan), footage of you reading an excerpt of your writing, or a Q&A format short interview. You’ll have broader reach to more readers and create compelling content to draw in new fans.
How to Start
The first step is creating a YouTube account. Second, you’ll want to secure a channel to post all of your videos so they can live in one place. YouTube gives you the option to name your channel and the best practice for authors is to use your name (or pen name) so readers can easily find you (and search engines, too!). Learn more about getting started with YouTube.
